The Super Natural Story
The Super Natural Story
We opened Super Natural Pet Foods in Columbia Falls because we wanted to create the kind of neighborhood pet store we would want to frequent—a welcoming, knowledgeable, locally owned shop where you can find thoughtfully chosen food, treats, supplements, toys, and accessories, and get honest advice from people who genuinely care about your pets (and their own).
When you visit Super Natural Pet Foods, you’ll find a wide variety of nutritious food choices, all carefully selected to keep your pets happy and healthy for as long as possible. We are a team of caring, educated pet owners who believe the animals in our care deserve to be fed a natural, species-appropriate diet.
More Than What's in the Bowl
More Than What's in the Bowl
We also believe caring for our pets is about so much more than what's in their bowl. It's about keeping them happy, healthy, comfortable, active, enriched, and loved for as many years as possible. That’s why we also carry a great selection of fun, engaging toys and high-quality accessories.
Meet the Founders
Super Natural Pet Foods was founded by friends and business partners Emily and Louie Bertino and Natalie Paulsen. Each of us brings a unique set of talents, experiences, and perspectives to the team, united by a shared love of animals and a passion for helping pets live healthier, happier lives.
The Heart
Emily Bertino
The Heart
Emily Bertino
Emily is the heart of Super Natural Pet Foods. With more than 20 years of experience in the nonprofit animal world, Emily has worked as an animal keeper, enrichment manager, and executive director at wildlife sanctuaries. She has designed nutrition programs for many species of North American wildlife including wolves, coyotes, foxes, mountain lions, bobcats, lynx and bears. She also worked for the Humane Society in Washington as both an animal control officer and a development director.
Emily’s professional background has given her an extensive knowledge of carnivore nutritional needs and the importance of a natural, biologically appropriate diet. Her years of working closely with animals have also given her a deep understanding of the nutritional, environmental, and enrichment needs of both wildlife and domestic animals.
Today, Emily brings that knowledge to Super Natural Pet Foods, where she personally curates our selection and loves helping pet parents find a nutrition plan that works for their individual animals. Her goal is simple: to help people better understand what they're feeding their pets and feel confident making choices that support a long, healthy life.
The Soul
Louie
The Soul
Louie
Louie is the soul of our team. A professional chef with a background in recipe development and culinary education, Louie understands the importance of quality ingredients, thoughtful sourcing, and—let's be honest—making food worth getting excited about.
Known for his calm, steady nature and incredible work ethic, Louie is the kind of person who quietly gets things done. He believes in doing things right, working hard, and taking pride in the finished product. He brings that same care and attention to quality to everything we do at Super Natural Pet Foods.
As the pet store grows, Louie hopes to put his culinary skills to work creating tasty, unique, and nutritious treats for pets. Stay tuned for updates on when these fun and exciting creations will be hitting our shelves!
The Voice
Natalie
The Voice
Natalie
Natalie is the voice behind Super Natural Pet Foods. She brings decades of experience in marketing, communications, and customer service to the business. Over the years,, she has worked with a wide range of businesses and individuals, helping them build their brands, tell their stories, create memorable experiences, and build lasting relationships with their communities. Her career has always centered around making people feel welcome, connected and cared for.
Natalie’s love for animals grew alongside her career. While working as the marketing director of a city regional magazine, she had the opportunity to work closely with a Golden Retriever rescue and a local cat sanctuary, attending events and supporting their work. Through
those experiences, she developed an even deeper appreciation for animals and for the people who dedicate their lives to caring for them. Before long, she began adopting pets of her own, and animals became an increasingly important part of her life.
Today, Natalie is a passionate animal lover who believes every pet deserves to be treated with kindness, patience and compassion–and the people who love them deserve to feel just as supported.
Together, we're building a local pet store where everyone is welcome and where better nutrition, and a strong sense of community come together.
And because we're also music lovers, you'll usually find some fun and funky tunes playing while you shop. So if your pet food run could use an upbeat soundtrack, we've got you covered.
Whether you're looking for a new food, trying to solve a picky eater's latest protest, searching for a healthier treat, or simply looking for a way to spoil your best friend, come see us.
We're here for the pets we love, the people who love them, and the community we call home.

